PURCHASE, N.Y., Jan. 26, 2012 /PRNewswire/ – PepsiCo (NYSE: PEP – News) now voiced that Diet Mountain Dew, Brisk as well as Starbucks ready-to-drink (RTD) beverages have any grown to some-more than $1 billion in annual sell sales, expanding PepsiCo’s portfolio of billion-dollar brands to 22. PepsiCo offers the world’s largest portfolio of billion-dollar food as well as libation brands.
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PHOTOS: PepsiCo’s Newest Billion-Dollar Brands – multimedia.pepsico.com/public/asset_id/1731
PepsiCo’s Billion-Dollar Brand Portfolio – multimedia.pepsico.com/public/asset_id/1718
The enlargement of Diet Mountain Dew, Brisk as well as Starbucks RTD beverages continues PepsiCo’s successful efforts to set up many of the world’s many desired food as well as libation brands. With usually the rip, twist, flip or tear, consumers in over 200 countries around the universe have been refreshed, rejuvenated as well as easy by PepsiCo products any day.
The association has doubled the distance of the billion-dollar code portfolio given 2000, adding 5 latest billion-dollar brands in the past 5 years. PepsiCo has done as well as distributed Brisk as well as Starbucks RTD beverages by successful corner try partnerships with Unilever as well as Starbucks, respectively, given the early 1990s.
“PepsiCo is the tellurian food as well as libation association with products that have been desired as well as used up around the universe some-more than the billion times the day,” pronounced PepsiCo Chairman as well as Chief Executive Officer, Indra K. Nooyi. “Our capability to accelerate the enlargement of the billion-dollar code portfolio with Diet Mountain Dew, Brisk as well as Starbucks reflects the success of the product selling as well as creation initiatives, the strength of the corner try partnerships as well as the appetite of the placement systems. It’s the unapproachable feat common by the finish PepsiCo family, as well as you sojourn laser focused upon stability to have firm as well as grow the finish tellurian code portfolio.”
First introduced in 1988, Diet Mountain Dew became the company’s eighth carbonated soothing splash code to strech the billion-dollar annual sell sales milestone. Diet Mountain Dew, that has completed jot down levels of air blower rendezvous around NASCAR motorist sponsorships, college basketball as well as alternative consumer programs, has seen volume some-more than stand in in the past 10 years. In the U.S., Diet Mountain Dew is the series the single twenty oz. diet soothing drink, by volume, in the essential preference as well as gas sell channel.
VIDEO: Brett O’Brien, Vice President Marketing, Mountain Dew – Pepsicoblogs.com/dietmtndew
Brisk has seen quite clever enlargement in the U.S., with you estimate thirty percent volume enlargement over the past 3 years. Brisk, that not long ago kicked off the multi-media Star Wars partnership, is sole underneath the Pepsi Lipton Tea Partnership, the successful corner try shaped in in in between PepsiCo as well as Unilever in 1991 focused upon production as well as selling ready-to-drink tea beverages. PepsiCo, by the Pepsi Lipton Tea Partnership, is the RTD tea difficulty personality in multiform markets around the world, together with the U.S. as well as Western as well as Eastern Europe.
VIDEO: Mary Barnard, Vice President as well as General Manager, Pepsi Lipton Tea Partnership - Pepsicoblogs.com/brisk
PepsiCo as well as Starbucks mostly combined the North American RTD coffee difficulty in 1994 when they shaped the North American Coffee Partnership, the successful corner try underneath that PepsiCo manufactures as well as distributes Starbucks RTD, single-serve coffee beverages. The Starbucks code is the transparent personality in the category, with some-more than 90 percent share of the RTD coffee shred in the U.S. In further to bottled Frappuccino® beverages, the largest product line in the Starbucks RTD portfolio, PepsiCo has successfully introduced latest product innovations such as Starbucks Doubleshot® Energy+Coffee.
VIDEO: Seth Kaufman, Vice President as well as General Manager, North American Coffee Partnership - Pepsicoblogs.com/starbucksrtd
To applaud today’s milestone, PepsiCo placed promotion welcoming these 3 new brands to the billion-dollar code portfolio in the Financial Times, The New York Times, USA Today as well as The Wall Street Journal.
The enlargement of Diet Mountain Dew, Brisk as well as Starbucks RTD beverages gives PepsiCo fourteen billion-dollar libation brands. According to Information Resources, Inc. data, PepsiCo has 3 of the tip 6 food as well as libation trademarks in sell sales in the U.S., with the Pepsi-Cola®, Mountain Dew® as well as Gatorade® brands. PepsiCo additionally has 8 billion-dollar food brands, the largest of that is Lay’s®. The enlargement of the Lay’s portfolio has been driven by enlargement in many general markets, together with multiform pass rising economies similar to Russia, where Lay’s is removing ready to applaud the 20th anniversary.
The company’s billion-dollar code portfolio is comprised of: Aquafina®, Brisk®, Cheetos®, Diet Mountain Dew®, Diet Pepsi®, Doritos®, Fritos®, Gatorade®, Lay’s®, Lipton®, Mirinda®, Mountain Dew®, Pepsi®, Pepsi Max®, Ruffles®, Quaker®, 7UP® (outside the U.S.), Sierra Mist®, Starbucks® RTD beverages, Tostitos®, Tropicana® as well as Walkers®.
About PepsiCo
PepsiCo offers the world’s largest portfolio of billion-dollar food as well as libation brands, together with twenty-two opposite product lines that beget some-more than $1 billion in annual sell sales each. Our categorical businesses — Quaker, Tropicana, Gatorade, Frito-Lay, as well as Pepsi Cola — additionally have hundreds of other beguiling dishes as well as beverages that have been reputable domicile names via the world. With net revenues of you estimate $60 billion, PepsiCo‘s people have been joined by the singular joining to tolerable enlargement by investing in the healthier destiny for people as well as the planet, that you hold additionally equates to the some-more successful destiny for PepsiCo. We call this joining Performance with Purpose: PepsiCo‘s guarantee to yield the far-reaching operation of dishes as well as beverages for internal tastes; to find innovative ways to minimize the stroke upon the environment, together with by conserving appetite as well as H2O usage, as well as shortening wrapping volume; to yield the good workplace for the associates; as well as to respect, support, as well as deposit in the internal communities where you operate. For some-more information, greatfully revisit www.pepsico.com.
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PepsiCo Cautionary Statement
Statements in this inform exchnage by PepsiCo that have been “forward-looking statements” have been formed upon now accessible information, handling skeleton as well as projections about destiny events as well as trends. They innately engage risks as well as uncertainties that could means tangible formula to talk about materially from those likely in such forward-looking statements. Such risks as well as uncertainties include, though have been not singular to: changes in direct for PepsiCo’s products, as the outcome of changes in consumer preferences as well as tastes or otherwise; repairs to PepsiCo’s reputation; PepsiCo’s capability to grow the commercial operation in building as well as rising markets or inconstant domestic conditions, polite disturbance or alternative developments as well as risks in the countries where PepsiCo operates; traffic converging or the detriment of any pass customer; changes in the authorised as well as regulatory environment; PepsiCo’s capability to set up as well as means correct inform record infrastructure, successfully exercise the ongoing commercial operation mutation beginning or outsource sure functions effectively; adverse mercantile conditions in the countries in that PepsiCo operates; fluctuations in unfamiliar sell rates; PepsiCo’s capability to contest effectively; increasing costs, intrusion of supply or shortages of tender materials as well as alternative supplies; intrusion of PepsiCo’s supply chain; meridian change, or legal, regulatory or marketplace measures to residence meridian change; PepsiCo’s capability to sinecure or keep pass employees or the rarely learned as well as different workforce; disaster to successfully replenish common negotiate agreements or strikes or work stoppages; as well as disaster to successfully finish or confederate acquisitions as well as corner ventures in to PepsiCo’s existent operations.
For one some-more inform upon these as well as alternative factors that could means PepsiCo’s tangible formula to materially talk about from those set onward herein, greatfully see PepsiCo’s filings with the SEC, together with the many latest annual inform upon Form 10-K as well as successive reports upon Forms 10-Q as well as 8-K. Investors have been cautioned not to place unjustified faith upon any such forward-looking statements, that verbalise usually as of the date they have been made. PepsiCo undertakes no requisite to refurbish any forward-looking statements, either as the outcome of latest information, destiny events or otherwise.
About Diet Mountain Dew
Diet Mountain Dew offers consumers the good one-of-a-kind citrus ambience of Mountain Dew but the calories. In further to strange Mountain Dew as well as Diet Mountain Dew, the permanent DEW product line includes Mountain Dew Baja Blast®, Mountain Dew Code Red®, Mountain Dew Livewire®, Mountain Dew Throwback®, Mountain Dew Voltage® as well as Mountain Dew White Out.
For some-more information, check out www.mountaindew.com or www.facebook.com/dietdew or upon chatter @mtn_dew.
About Brisk
Brisk® is the product of the Pepsi Lipton Tea Partnership, the corner try in in in between PepsiCo as well as Unilever. The Brisk choice of iced teas as well as extract drinks includes Lemon Iced Tea, No-Cal Lemon Iced Tea, Tea-Lemonade, Raspberry Iced Tea, Peach Iced Green Tea, Sweet Tea, Fruit Punch, Lemonade Sugar-Free Lemonade as well as Strawberry Melon.
About the North American Coffee Partnership
The North American Coffee Partnership is the corner try in in in between Pepsi-Cola North America as well as the auxiliary of Starbucks Coffee Company. Its products embody bottled Frappuccino®, Starbucks Doubleshot® as well as Doubleshot® Energy + Coffee drinks.
